About SELF(ISH) philly

SELF(ISH)philly was founded in 2019 to encourage women in the Philadelphia area to take charge of their health and wellness. Our mission is simple: to show women that they need to be their own health & wellness advocate, because this physical vessel is the only one they'll ever have.

EVERYONE is touched by cancer in some way. In the case of our founder, Danielle Massi, her experience was a diagnosis on the week of her 30th birthday that changed her life forever. The year after her final surgery, Danielle hosted the first SELF(ISH)philly Conference, a health and wellness experience designed to teach women to be preventative and proactive about their health. The SELF(ISH)philly Conference is gearing up for its fourth year, and has partnered with The W Hotel to make this vision larger than ever, targeting an audience of 600 attendees. Danielle's cancer was the spark that ignited a movement of women being SELF(ISH)

Being SELF(ISH) means unapologetically putting yourself first

Check out some footage from past SELF(ISH)philly Conferences!

Danielle Massi is a licensed psychotherapist, #1 best-selling author, CEO of The Wellness Collective, and the leading expert on shadow work. Danielle is on a mission to help people understand how to access the unconscious mind and reprogram themselves for health, wealth, and alignment.

Danielle is the creator of the Shadow Seekers® Certification course that teaches spiritual leaders to become trauma-informed, certified shadow workers. She has written for and been featured in New York Mag, The Cut, Shape Magazine, the Huffington Post, Bustle, and Buzzfeed, and is a frequent guest on major news outlets and high-ranking podcasts.

Danielle is the author of The Shadow Seekers® Journal, the most highly sought after shadow work journal in circulation, and her book, Shadow Work: Healing Processes to Unlock your Dream Life, is already making waves in the healing world.

The SELF(ISH)philly Conference was founded after Danielle finished treatment for cancer in 2019, and her hope is to provide the women of Philadelphia with resources to take care of their health above all else. Danielle is thrilled to continue hosting SELF(ISH)philly events for the fifth year!

Our Founder